Words by Stefan Francesca
My time in London was nothing short of amazing. From the location of the hotel to the outings we planned, and the shopping that occurred was such a vibe. 10 days was the perfect amount of time to see and do everything properly. I really loved that we got to see Paris for two days, it gave it a nice balance of culture.
Working at the David Koma show was a dream come true. To work on this incredible show and to see how much effort goes into every little detail from start to finish was an experience I learned so much from.
Each season David Koma uses a distinctive creative direction for the focal point of his shows. For the SS2024 show that I worked at, his inspiration was drawn from Queen Elizabeth II and her love for florals and vibrant colours, so he dedicated the collection to her. The collection was a dialogue between femininity and a darker, edgy vibe showcasing diverse interpretations of floral motifs, specifically focusing on the rose. The Rose holds sentimental significance in English culture, representing peace during Henry VIII’s era. This defines characteristic of David Koma’s brand. Many of the runway collection had stunning trains, with transparent mesh, which came in pink, white, green, and black. Ruffled skirts gracefully walked the runway, as well as padded biker jackets, sheer dresses, and twinsets. Metallic bags tied the outfits together, making it a staple collection.
The celebrity’s/influencers I saw at the show were Jordyn Woods, Jess Hunt and Cindy Wolfie.
Europe and UK are next level when it comes to fashion. I definitely came back with lots of style inspo.
Paris and London have some of the best fashion in the world, so getting to be there when it was Fashion week was insane. Paris street style had lots of polished elegance, minimalistic chic, whereas London had a balance of edge and old classics. Think cos aesthetic with Isabel Marant accessories. A lot of the street style looks were simplistic, such as neutral button-down shirts, circle skirts, beige trousers, tied in with slim belts which really creates a timeless, modern look. Oversized tote bags were spotted on every street, especially the COS oversize quilted bag. I saw lots of simple knit wear with busier bottoms which gives it that laid back vibe.