BACHELOR OF
BUSINESS (PUBLIC RELATIONS)
CRICOS Code: 080556A
Our Bachelor of Business with a specialisation in Public Relations will equip you with the necessary skills to take on the fashion industry, from marketing to enterprise and innovation, finance and management. The course blends a traditional Business degree with an industry-focused approach to best set you up for success upon graduating.
If you enrol in the Bachelor program but decide to exit for any reason, you have the option to obtain a Diploma of Business Management qualification if you have successfully completed the first 8 units.
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DIPLOMA OF BUSINESS MANAGEMENT
Course Code:
Over the course of the first 8 units, you'll delve into foundational principles that underpin successful business management practices. From understanding fashion culture and society, to marketing and innovation, this diploma equips you with the knowledge and skills to thrive in today's competitive fashion undustry and provides a pathway for further study onto the Bachelor of Business (PR) program.
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“The Bachelor of Business specialising in Public Relations at The Fashion Institute is a wonderful stepping stone to a career in fashion. Whether you’re looking to start your own brand, run your own agency or join an established company, the Bachelor of Business (PR) is going to provide you with the tools and skills to get there. In this ever-changing landscape, it’s crucial to ensure your qualifications and skills offer versatility in career options which you’re sure to get at TFI. As a business owner, this course is vital to understanding the inner workings of building a brand from the ground up.”
- JESS COGNETTA, FOUNDER AND CREATIVE DIRECTOR, SOLAQUA
2 YRS
Fast-tracked
24
No. of units
9 SEP
T2 Enrolments Closed
ON-CAMPUS, ONLINE or HYBRID
Study mode
100%
Fee-Help funded
Pay as you go
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Foundations of
Marketing
UNIT 3
Core
Management Fundamentals
UNIT 4
Level 100 Elective
Fashion Culture
+ Society
T2
Core
Business Research
+ Insight
Core
Enterprise Innovation 1
Core
Intro to Business
Accounting
Level 100 Specialisation
Intro to
Public Relations
T3
Core
Enterprise + Innovation 2
Core
Business Law
Compliance + Governance
Core
Digital Business
Communications
Core (Option)
Industry Practice 1
or Industry Experience 1*
COURSE STRUCTURE
[ FIRST 8 UNITS DIPLOMA ]
DIPLOMA OF BUSINESS MANAGEMENT
YEAR 2
UNIT 1
T1
Core
Applied Business Finance
UNIT 2
Core
International Business
Economics
UNIT 3
Level 200 Elective
Fashion Planning
+ Buying
UNIT 4
Level 200 Specialisation
Public Relations
Writing
T2
Core
Introduction to
Business Metrics
Core
Strategic Management
Core
Project Management
Level 300 Elective
Public Relations
Strategy
T3
Core
Leadership + Change
Management
Core
Ethics + Decision
Making
Core
Business Sustainability
+ Innovation
Core (Option)
Industry Practice 2
or Industry Experience 2*
2
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ELECTIVE UNITS ARE SUBJECT TO CHANGE + RUN BASED ON INTEREST
INDUSTRY EXPERIENCE
We believe a comprehensive education integrating business, creativity and innovation should combine traditional academic disciplines with practical, real-world experience and engagement with industry. Work Integrated Learning (WIL) or Industry Experience is a dynamic approach that seamlessly blends theoretical knowledge with practical application.
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All students of The Fashion Institute have unlimited access to our pool of exclusive industry experiences and internships and the flexibility to choose as many opportunities as they wish throughout their studies.
All industry placements are facilitated by The Fashion Institute in close collaboration with each individual student. Our dedicated Careers Team is committed to ensuring that opportunities align directly with the student's field of study and personal career objectives.
The Fashion Institute provides all current and graduated students access to our internship and job opportunities database through our careers log-in page and extends invitations to our Industry Guest Speaker sessions and Networking Events. These opportunities are unlimited as we invite you to immerse yourself in the fashion industry and take advantage of all The Fashion Institute has to offer, as you work towards achieving your career goals and making your connections.
Business qualifications open doors to a diverse array of career paths, presenting numerous professional opportunities. The expanding scope of business roles is a promising outcome of technological advancements, where expertise in business is increasingly valued across various industrial sectors, notably in the dynamic fields of fashion and creative industries.
This business qualification offers versatility in prospective job opportunities, encompassing areas such as management, marketing, public relations, and communications.
Graduates with a Bachelor of Business can anticipate finding employment in roles including:
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Brand Manager
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eCommerce Manager
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Fashion Buyer
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Fashion Marketing Manager
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Fashion Publicist
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Retail Manager
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Business Development Manager
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Digital & Social Media Manager
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Human Resources Manager
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Marketing Manager
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Operations Manager
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Sales Manager
This breadth of career options reflects the adaptability and relevance of a business qualification in today's dynamic job market.
