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Behind-The-Scenes at Afterpay Australian Fashion Week – GINGER & SMART Resort ‘22

Updated: Dec 8, 2022

Words by Lyric Guise

I’m the type of person who reserves the old 4 am wake-up call exclusively for holidays, but when it came to Australian Fashion Week this year I happily made the exception.

On Tuesday the 1st of June, the first day of Australia’s winter, fellow TFI student Bec Sharp and I arrived for our 5 am call time at Carriageworks for the GINGER & SMART Resort ’22 Show. For me, this was the cumulative experience of interning with Sydney based communications agency, BLUSH PR, for the past 3-months.

Alongside my manager Nicole, we were there to assist the KMS Australia team, official hair sponsors of the GINGER & SMART Show. Upon entering the hair and makeup studio for Gallery I, we met the young team of KMS creatives and stylists, headed by hair expert Ali Holmes, director of Wildlife Hair Sogo.

Our roles for the day involved setting up the KMS stations with the chosen products and tools, having to usher models away from the heater (much to their dismay in the 12-degree weather) to their assigned stations, signing them off and following up with the head stylist and creative director to OKAY the looks. I was also tasked with bringing key beauty journalists backstage from the likes of Gritty Pretty, Marie Claire and InStyle Hair.

The show's hair brief was a modern, slicked-back “untied ponytail”. Speaking to Gritty Pretty, Ali explained the idea behind the look was that “she’s raked it with her fingers into a ponytail, and then the elastic has popped off”. In true innovative style, Ali and her team modified the look to work with each model’s hair type and length, while still maintaining that “sophisticated yet feminine” feel.

This beautifully matched the idea behind GINGER & SMART’s Resort ’22 collection titled ‘Luminesce’, which explored the power of fashion to “express a sense of optimism and joy”, through neon pastels and billowing, romantic silhouettes.

As the runway call time was announced to the room for “in 5 minutes”, the most organised chaos I have seen broke out, it was all hands on deck to add the finishing touches to the looks à la statement matching bows and the final spritz of hairspray.

For me, this show has been one of the most rewarding experiences of my time at TFI, allowing me to use the skills acquired from my internship and studies in action. I also had the opportunity to meet and work alongside the lovely and incredibly hands-on Smart sisters, brains behind the label, and the powerhouse of AAFW, producer Cat Rose.

Until next year Fashion Week x

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