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BACHELOR OF
COMMUNICATIONS + MEDIA

CRICOS Course Code: 092900B

Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, Communications, Branding, Styling, Content Creation, Copywriting and Social and Digital Media Strategy for the fashion, beauty and lifestyle industries. This course will set you up for an enriched and creative career in your chosen Industry.

  • ENTRY REQUIREMENTS
    + Applicants with recent secondary education (within the past two years) Australian Year 12 students + Applicants with higher education study or who have completed tertiary studies at diploma level or above may be admitted on the basis of previous study. + Applicants with work and life experience (includes those who left secondary education more than two years ago) on submission of a 300-word Personal Statement.
  • HOW TO APPLY
    STEP 1 - APPLY Complete the APPLICATION FORM From here our admissions team will be in touch within 3-5 business days. STEP 2 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 3 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. STEP 4 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 5 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Non-Tuition Fees: 2024 Student Services Amenities Fee (SSAF): AUD $105 Per Trimester (full-time) / AUD $78.75 Per Trimester (part-time) The SSAF (Student Services + Amenities Fee) was introduced by the Australian Government to help fund support for services such as career advice, food services, well-being support and mental health etc. The SSAF is charged at enrolment and is due on a different date to your tuition fees. Students studying online are also required to pay SSAF. The Institute of Creative Arts and Technology reserves the right to vary the SSAF amount at any time during enrolment in line with relevant legislation. Eligible students can use an SA-HELP loan to pay their SSAF fee.
  • PAYMENT INFORMATION
    You can pay your course tuition fees one of three ways, either. · Upfront on receipt of an invoice in Week 1 · Via the FEE-HELP loan system · Or a combination of both Your tuition fees are charged and payable each trimester making it three equal instalments each year. Tuition fee payment is due by the Census Date each trimester. There is no discount for upfront fee payment.
  • ACADEMIC CALENDAR 2024
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.
CWhiteman.jpeg

“As a Partnerships and Sales professional with over 15+ years experience leading Cinema, TV and Radio media departments, I can confidently say that the Bachelor of Communications and Media course offers an excellent blend of theoretical knowledge and practical skill based training, providing students with industry-relevant experience and a strong foundation for a successful career in the dynamic field of media and communication”.

- CLARE WHITEMAN, HEAD OF PARTNERSHIPS + SALES - EVT

COURSE STRUCTURE
[Course Code: CRS1400249]

2 YRS

24

12 FEB

ON-CAMPUS
+ ONLINE

100%

Duration

No. of units

Next intake

Study mode

Fee-Help funded

1

YEAR 1

UNIT 1

T1

Core

Academic +

Professional Skills

UNIT 2

Core

Introduction to Communications + Media

UNIT 3

Core

Introduction to the

Creative Process

UNIT 4

Core

Foundations of

Marketing

T2

Core

Introduction to 

Public Relations

Core

Introduction to Business

Psychology

Core

Content Creation

Level 100 Elective

Fashion Culture

Society

T3

Core

Copywriting +

Media Communications

Core

Media Landscape

Core

Business Research

+ Insight

Level 100 Elective

Fashion Styling +

Creative Direction

YEAR 2

UNIT 1

T1

Core (Option)

Industry Practice 1

or Industry Experience 1

UNIT 2

Core

Brand Experience

UNIT 3

Core

The Marketing Plan

UNIT 4

Level 200 Elective

Fashion Planning &

Buying

T2

Core

Multiplatform Writing

Core

Social + Digital Media Strategy

Level 200 Elective

Event Management

Level 300 Elective

Content Strategy

T3

Core (Option)

Industry Practice 2

or Industry Experience 2

Core

Strategic Media Planning

Core

Major Project

Level 300 Elective

Fashion + Lifestyle

Writing

2

*ELECTIVE UNITS ARE SUBJECT TO CHANGE + RUN BASED ON INTEREST

INDUSTRY PRACTICE + EXPERIENCE UNITS

We believe a comprehensive education integrating business, creativity and innovation should combine traditional academic disciplines with practical, real-world experience and engagement with industry. Work Integrated Learning (WIL) or Industry Experience is a dynamic approach that seamlessly blends theoretical knowledge with practical application.

All students of The Fashion Institute have unlimited access to our pool of exclusive industry experiences and internships and the flexibility to choose as many opportunities as they wish throughout their studies.

 

All industry placements are facilitated by The Fashion Institute in close collaboration with each individual student. Our dedicated Careers Team is committed to ensuring that opportunities align directly with the student's field of study and personal career objectives.

INDUSTRY EXPERIENCE UNITS

 

As part of our Bachelor of Business and Bachelor of Communications and Media programs, students can opt to use their logged hours of industry experiences as credit towards our Industry Experience units. These units have a requirement of 60 hours of 'industry experience' also known as Work Integrated Learning for Industry Experience 1 and 120 hours of 'industry experience' or Work Integrated Learning for Industry Experience 2. While many students will opt for a traditional internship to make up many of their hours, students will have the flexibility to pursue various other activities to be assessed for academic credit. These may include volunteering, part-time work, industry projects, networking events, workshops, seminars/webinars, and other online activities directly related to their field of study. These activities and opportunities will all be facilitated by our Careers Manager and signed off by the Industry Experience Unit Assessor.

INDUSTRY PRACTICE UNITS

For students facing geographical constraints or those not opting for the Industry Experience units, our alternative Capstone Units of Industry Practice 1 and Industry Practice 2 provide a robust understanding of workplace dynamics, organisational culture, self-assessment, professional communication, collaboration, strategic thinking, and future career planning. Industry Practice 2 further advances comprehension in areas such as business acumen, global business dynamics, data analytics, event planning, personal branding, project management, job applications, interviews, and workplace responsibilities.

Regardless of the chosen path, be it Industry Experience or Industry Practice, The Fashion Institute provides all current and graduated students access to our internship and job opportunities database through our careers log-in page and extends invitations to our Industry Guest Speaker sessions and Networking Events. These opportunities are unlimited as we invite you to immerse yourself in the fashion industry and take advantage of all The Fashion Institute has to offer, as you work towards achieving your career goals and making your connections. 

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TAUGHT BY 
INDUSTRY 

LEADERS

GRADUATE
PATHWAYS +
OPPORTUNITIES

  • ENTRY REQUIREMENTS
    + Applicants with recent secondary education (within the past two years) Australian Year 12 students + Applicants with higher education study or who have completed tertiary studies at diploma level or above may be admitted on the basis of previous study. + Applicants with work and life experience (includes those who left secondary education more than two years ago) on submission of a 300-word Personal Statement.
  • HOW TO APPLY
    STEP 1 - APPLY Complete the APPLICATION FORM From here our admissions team will be in touch within 3-5 business days. STEP 2 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 3 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. STEP 4 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 5 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Non-Tuition Fees: 2024 Student Services Amenities Fee (SSAF): AUD $105 Per Trimester (full-time) / AUD $78.75 Per Trimester (part-time) The SSAF (Student Services + Amenities Fee) was introduced by the Australian Government to help fund support for services such as career advice, food services, well-being support and mental health etc. The SSAF is charged at enrolment and is due on a different date to your tuition fees. Students studying online are also required to pay SSAF. The Institute of Creative Arts and Technology reserves the right to vary the SSAF amount at any time during enrolment in line with relevant legislation. Eligible students can use an SA-HELP loan to pay their SSAF fee.
  • PAYMENT INFORMATION
    You can pay your course tuition fees one of three ways, either. · Upfront on receipt of an invoice in Week 1 · Via the FEE-HELP loan system · Or a combination of both Your tuition fees are charged and payable each trimester making it three equal instalments each year. Tuition fee payment is due by the Census Date each trimester. There is no discount for upfront fee payment.
  • ACADEMIC CALENDAR 2024
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.
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