BACHELOR OF
COMMUNICATIONS + MEDIA
CRICOS Course Code: 092900B
Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, Communications, Branding, Styling, Content Creation, Copywriting and Social and Digital Media Strategy for the fashion, beauty and lifestyle industries. This course will set you up for an enriched and creative career in your chosen Industry.
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“As a Partnerships and Sales professional with over 15+ years experience leading Cinema, TV and Radio media departments, I can confidently say that the Bachelor of Communications and Media course offers an excellent blend of theoretical knowledge and practical skill based training, providing students with industry-relevant experience and a strong foundation for a successful career in the dynamic field of media and communication”.
- CLARE WHITEMAN, HEAD OF PARTNERSHIPS + SALES - EVT
2 YRS
Fast-tracked
24
No. of units
27 May
Next intake
ON-CAMPUS, ONLINE or HYBRID
Study mode
100%
Fee-Help funded
Pay as you go
YEAR 2
UNIT 1
T1
Core (Option)
Industry Practice 1
or Industry Experience 1
UNIT 2
Core
Brand Experience
UNIT 3
Core
The Marketing Plan
UNIT 4
Level 200 Elective
Fashion Planning &
Buying
T2
Core
Multiplatform Writing
Core
Social + Digital Media Strategy
Level 200 Elective
Event Management
Level 300 Elective
Content Strategy
T3
Core (Option)
Industry Practice 2
or Industry Experience 2
Core
Strategic Media Planning
Core
Major Project
Level 300 Elective
Fashion + Lifestyle
Writing
2
*ELECTIVE UNITS ARE SUBJECT TO CHANGE + RUN BASED ON INTEREST
1
YEAR 1
UNIT 1
T1
Core
Academic +
Professional Skills
UNIT 2
Core
Introduction to Communications + Media
UNIT 3
Core
Introduction to the
Creative Process
UNIT 4
Core
Foundations of
Marketing
T2
Core
Introduction to
Public Relations
Core
Introduction to Business
Psychology
Core
Content Creation
Level 100 Elective
Fashion Culture
+ Society
T3
Core
Copywriting +
Media Communications
Core
Media Landscape
Core
Business Research
+ Insight
Level 100 Elective
Fashion Styling +
Creative Direction
COURSE STRUCTURE
[Course Code: CRS1400249]
INDUSTRY EXPERIENCE
We believe a comprehensive education integrating business, creativity and innovation should combine traditional academic disciplines with practical, real-world experience and engagement with industry. Work Integrated Learning (WIL) or Industry Experience is a dynamic approach that seamlessly blends theoretical knowledge with practical application.
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All students of The Fashion Institute have unlimited access to our pool of exclusive industry experiences and internships and the flexibility to choose as many opportunities as they wish throughout their studies.
All industry placements are facilitated by The Fashion Institute in close collaboration with each individual student. Our dedicated Careers Team is committed to ensuring that opportunities align directly with the student's field of study and personal career objectives.
The Fashion Institute provides all current and graduated students access to our internship and job opportunities database through our careers log-in page and extends invitations to our Industry Guest Speaker sessions and Networking Events. These opportunities are unlimited as we invite you to immerse yourself in the fashion industry and take advantage of all The Fashion Institute has to offer, as you work towards achieving your career goals and making your connections.
A Bachelor of Communications and Media degree paves the way for a diverse range of exciting career opportunities, aligning with the evolving landscape of communication technologies. In an era where effective communication is paramount, this qualification positions graduates to thrive in various industries, including fashion and the creative sector.
With a Bachelor of Communications and Media, you gain a versatile skill set applicable to roles such as:
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Communications Specialist
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Media Relations Manager
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Content Creator
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Social Media Manager
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Public Relations Coordinator
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Digital Marketing Strategist
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Multimedia Producer
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Brand Strategist
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Broadcast Journalist
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Copywriter
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Event Coordinator
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Market Research Analyst
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Advertising Account Executive
This degree equips you with the expertise to navigate the dynamic world of media and communications, making you well-suited for roles that demand effective storytelling, strategic thinking, and a deep understanding of evolving media landscapes. Embrace the future of communication with a Bachelor of Communications and Media.
