In collaboration with Macleay College, The Fashion Institute is now offering a

BACHELOR OF DIGITAL MEDIA

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[specialisation in Social Media Marketing]

COURSE STRUCTURE

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Students will cover the Bachelor of Digital Media Core Units as well as three (3) electives of their choosing:

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The Bachelor of Digital Media is accredited and delivered by Macleay College Pty Ltd on behalf of The Fashion Institute Pty Ltd 

CRICOS Provider Code: 00899G | RTO: 7096 | ABN: 62 003 925 282

INDUSTRY SUBJECTS

In addition to the Bachelor, students will receive access to Industry Classes delivered online by Industry Experts.

Classes are repeated throughout your studies across the 2 years. Classes are scheduled on various weeknights, 6:30pm - 8:00pm AEST. Industry classes include:

  • FASHION BRANDING

  • FASHION BUYING

  • CREATIVE PROJECT MANAGEMENT

  • EVENT MANAGEMENT

  • FASHION JOURNALISM

  • FASHION MAGAZINES & MEDIA

  • FASHION MARKETING

  • INFLUENCER MARKETING

  • MODEL & CELEBRITY MANAGEMENT

  • ONLINE & SOCIAL MEDIA

  • FASHION STYLING

  • VISUAL MERCHANDISING

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GUEST SPEAKERS & EXCURSIONS

Students will also get the opportunity to attend exclusive Guest Speaker sessions & Industry Excursions. Past events have included:

  • Bec & Bridge

  • DEPOP

  • Edwina McCann (Editor-in-chief VOGUE)

  • Elle Ferguson

  • Jane Lu (Founder of SHOWPO)

  • Jess Hatzis (Co-Founder of frank body)

  • Justine Cullen (Editor In-Chief ELLE Magazine)

  • Kellie Hush (former Editor In-Chief Harpers Bazaar

  • Margaret Zhang

  • Pip Edwards (Founder of P.E Nation)

  • Samantha Wills

  • Sass & Bide

  • Style Me Romy

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INTERNSHIPS & WORKPLACE TRAINING

As part of the Bachelor of Digital Media students have access to our Internship Program with our Careers Manager, tailoring each program to suit individual aspirations and careers goals - this close collaboration ensures placements that are relevant to each student's unique interests and talents.

Through our Internship Program, TFI provides a pathway for students to gain hands on experience within the industry. The program paves the way for students to develop invaluable skills, which will open the doors to a fulfilling career in fashion. TFI works with over 500 companies and has a reputation for consistently providing our internship partners with high calibre candidates and providing our students tailored work placement opportunities.

All students also have the opportunity to work across exclusive fashion events throughout their time at college, including Afterpay Australian Fashion Week.

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LOVE DIGITAL?

LIVE is designed as the perfect extracurricular experience. You'll learn how to master content marketing, creation & more.

TFI X LIVE runs for the first year only, for the first 6 weeks of each term. Delivered online from 7pm - 8pm AEST on Thursday nights.

SESSIONS

T1: CONTENT

  • Content Ideation

  • Content Tactics

  • Branded Content

  • Content Strategy

  • Channel Planning

  • Speakers Session

T2: CREATORS

  • Creator Strategy

  • Briefing & Budgets

  • Creator Performance

  • Comms Production

  • Personal Branding

  • Mastering Social

  • Performance Metrics

  • Paid Social

  • Speakers Session

T3: GRAPHICS

  • Design Strategy

  • Photoshop

  • Indesign

  • Art Direction

  • Branding

  • Digital Marketing

  • Acquisition

  • Campaign Strategy

  • Speakers Session

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