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This self-paced diploma course allows you the flexibility to up-skill in the Digital and Social Media industries on your own terms. The Diploma of Digital + Social Media Marketing pairs creativity with marketing strategy and written communications.

  • ENTRY REQUIREMENTS
    DOMESTIC STUDENTS Whitecliffe offers multiple pathways into our Diploma and Bachelor’s degrees for domestic students: Early Entry: Completed Year 11 plus a Career Advisor recommendation. Recent School Leavers: Completed Year 12 (or equivalent) in the last two years. VET Graduates: Completed a relevant Certificate IV or higher. Higher Education Graduates: Completed a qualification at AQF Level 5 or above. Work & Life Experience: Aged 20+, with relevant work or other experience and a supporting statement. Indigenous Entry Scheme: Previous study or experience, written statement, and confirmation of heritage. Special Entry: For exceptional circumstances or diverse backgrounds, with supporting documents. Overseas Qualifications: Assessed through official Country Education Profiles. INTERNATIONAL STUDENTS To apply to Whitecliffe as an international student, you must: Be at least 18 years old. Have completed the overseas equivalent of Year 12 in Australia, or higher-level study such as an AQF Level 4 qualification, Foundation Studies, or an approved English for Academic Purposes program. Meet English language requirements: Most programs require an IELTS score of 6.0 overall, with no band below 5.5. Higher scores apply for Communications and Media programs. Equivalent scores from Cambridge, Pearson PTE Academic, or TOEFL iBT are also accepted. Ensure English test results are less than two years old at your course start date. All applicants must complete the online application form and provide relevant supporting documents, such as identification, academic records, and other evidence as required for their chosen pathway. Need help? Contact our Admissions Team for guidance.
  • HOW TO APPLY
    STEP 1 - APPLY For Domestic Students, complete the Domestic Application Form For International Students, complete the International Application Form From here our admissions team will assess your application, and will be in touch within 3-5 business days to discuss. STEP 2 - CHAT WITH US All applicants will have an interview to discuss their goals and learn more about the course, student commitments, and the support Whitecliffe offers. STEP 3 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 4 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. Once all items have been actioned, the Confirmation of Enrolment will be issued. STEP 5 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 6 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Manageable Payment Schedule (Pay as you go model): Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront. FEE-Help Approved: All courses are fully fee-help approved. You may be eligible for FEE-HELP if you: meet the citizenship and residency requirements. are enrolled in an eligible unit of study by the census date for that unit; and have not exceeded the FEE-HELP limit
  • ACADEMIC CALENDAR
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.

18 MNTHS

Duration

8

No. of units

MAY 2025

Next intake

ONLINE

Self-paced

100%

Fee-Help funded
Pay as you go

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UNITS

UNIT 1

UNIT 2

T1

Core

Introduction to

Digital and Social Media

Marketing

Core

Foundations of

Marketing

UNIT 3

T2

Core

Introduction to

Digital Design

UNIT 4

Core

Introduction to

Creative Process

UNIT 5

UNIT 6

T3

Core

Introduction to

Written Communications

Core

Introduction to

Digital Strategy

UNIT 7

T4

Core

Content Creation

UNIT 8

Core

Digital

Photography

COURSE STRUCTURE
[Course Code: CRS1400589]

OVERVIEW
COURSE STRUCTURE
  • ENTRY REQUIREMENTS
    DOMESTIC STUDENTS Whitecliffe offers multiple pathways into our Diploma and Bachelor’s degrees for domestic students: Early Entry: Completed Year 11 plus a Career Advisor recommendation. Recent School Leavers: Completed Year 12 (or equivalent) in the last two years. VET Graduates: Completed a relevant Certificate IV or higher. Higher Education Graduates: Completed a qualification at AQF Level 5 or above. Work & Life Experience: Aged 20+, with relevant work or other experience and a supporting statement. Indigenous Entry Scheme: Previous study or experience, written statement, and confirmation of heritage. Special Entry: For exceptional circumstances or diverse backgrounds, with supporting documents. Overseas Qualifications: Assessed through official Country Education Profiles. INTERNATIONAL STUDENTS To apply to Whitecliffe as an international student, you must: Be at least 18 years old. Have completed the overseas equivalent of Year 12 in Australia, or higher-level study such as an AQF Level 4 qualification, Foundation Studies, or an approved English for Academic Purposes program. Meet English language requirements: Most programs require an IELTS score of 6.0 overall, with no band below 5.5. Higher scores apply for Communications and Media programs. Equivalent scores from Cambridge, Pearson PTE Academic, or TOEFL iBT are also accepted. Ensure English test results are less than two years old at your course start date. All applicants must complete the online application form and provide relevant supporting documents, such as identification, academic records, and other evidence as required for their chosen pathway. Need help? Contact our Admissions Team for guidance.
  • HOW TO APPLY
    STEP 1 - APPLY For Domestic Students, complete the Domestic Application Form For International Students, complete the International Application Form From here our admissions team will assess your application, and will be in touch within 3-5 business days to discuss. STEP 2 - CHAT WITH US All applicants will have an interview to discuss their goals and learn more about the course, student commitments, and the support Whitecliffe offers. STEP 3 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 4 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. Once all items have been actioned, the Confirmation of Enrolment will be issued. STEP 5 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 6 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Manageable Payment Schedule (Pay as you go model): Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront. FEE-Help Approved: All courses are fully fee-help approved. You may be eligible for FEE-HELP if you: meet the citizenship and residency requirements. are enrolled in an eligible unit of study by the census date for that unit; and have not exceeded the FEE-HELP limit
  • ACADEMIC CALENDAR
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.
FAQs
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