The marketing unit introduces this discipline in both theoretical and practical aspects, as students will learn key concepts and frameworks and how to apply those to solve marketing-related issues in businesses. Given the importance of marketing in the current business context, this unit provides an overall foundational understanding of the functions of marketing in a broad range of business scenarios. This unit provides an overview of the marketing discipline and explains how marketing forms part of managing a business. In this unit, students will learn principles of marketing, including market research, consumer behaviour, target audience segmentation strategy, as well as the marketing mix of Product, Price, Promotion and Place (Distribution). The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.