
UNIT CODE: BIS101
TIMETABLED HOURS
RECOMMENDED PERSONAL HOURS
TOTAL WORKLOAD HOURS
STUDY LOAD
3 Hours per week
5 Hours per week
8 Hours per week
Full time
STUDENT WORKLOAD
OVERVIEW
Award Course
Bachelor of Business (Public Relations)
Bachelor of Communications & Media
Area
Business
Unit Duration
12 Weeks
Weekly Delivery Pattern
1 Hour Lecture +
2 Hour Tutorial
Unit Level
100
Unit Weighting
6 Credit Points
Unit Type
Core
Pre-Requisites
N/A
Co-Requisites
N/A
MODE OF DELIVERY
This unit will be offered to students in the following mode/s:
+ Face-to-face (Domestic and International)
+ Online (Domestic)
UNIT DESCRIPTION
The marketing unit introduces this discipline in both theoretical and practical aspects, as students will learn key concepts and frameworks and how to apply those to solve marketing-related issues in businesses. Given the importance of marketing in the current business context, this unit provides an overall foundational understanding of the functions of marketing in a broad range of business scenarios. This unit provides an overview of the marketing discipline and explains how marketing forms part of managing a business. In this unit, students will learn principles of marketing, including market research, consumer behaviour, target audience segmentation strategy, as well as the marketing mix of Product, Price, Promotion and Place (Distribution). The delivery of the unit will incorporate a range of teaching and learning strategies including lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and readings.
UNIT LEARNING OUTCOMES
-
Describe the key concepts and principles of marketing in an applied setting
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Identify the relationship between integrated marketing communications such as advertising, digital and social media and public relations
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Illustrate how segmentation is used by marketers
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Demonstrate how an understanding of consumer behaviour assists marketers
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Understand and be able to describe and demonstrate the difference of marketing in different consumer target markets and also from an international perspective
ASSESSMENT STRUCTURE
ASSESSMENT TASK
Assessment 1: Industry Report (Individual)
Assessment 2: Presentation & Summary Report (Group)
Assessment 3: Online Visual Report (Individual)
Assessment 4: Engagement with the Process (Individual)