Your first and most important online asset should be LinkedIn.
Here’s why:
LinkedIn contains the most amount of content about you. No other social media has your work and education history in detail, plus all your other interests and achievements. Most social media is focused on the newsfeed, but not on your career history. Even if your career is focused on a different demographic, say a YouTube influencer or Instagram star, those channels might be where your fans are, but LinkedIn is important as that is where the partnerships with businesses who pay you will be.
LinkedIn also has the best SEO of any social media site. The volume of content the channel has about one person means it achieves number one placement for a search on most people’s name. This means if a prospective employer or colleague Googles you, LinkedIn is likely to be the first page to show up.
It is the only blogging channel on social media. You can write a blog and put it on your website and post it, in full, on LinkedIn and it will appear on your profile. Other social media sites, like Facebook, allow long-form posts; however, they disappear in the newsfeed after a few days. An analogy to explain the difference is a newspaper is like the newsfeed. It is relevant for a day. A blog channel is like a magazine; it has months of potential value, not just a day.
See video from our DipDSM course on how to set up your LinkedIn page.