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BSB50210
DIPLOMA OF BUSINESS
focus on FASHION COMMUNICATIONS & DIGITAL MARKETING
The BSB50210 Diploma of Business is designed for those seeking to develop their skills across a wide range of business functions within the fashion, beauty and lifestyle industry. This course has been designed to focus on the principles of Fashion Business including:
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Fashion Project Management
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Ethical & Sustainable Fashion Practices
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Fashion E-commerce
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Fashion Communications
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Digital Marketing
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Social Media
Students are taught by industry leaders with our Diploma complimented by additional Industry Subjects, opportunities to work at leading Industry Events including Fashion Week, participate in exclusive Internships, hear from iconic Guest Speakers, attend Excursions and become a part of our TFI x LIVE series.
This qualification is intended to lead to the following job roles (and many more):
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Fashion Publicist
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Event Manager
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E-commerce Coordinator
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Fashion Buyer
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Fashion Stylist
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Visual Merchandiser
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Marketing Manager
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Social Media Manager
Study Options include:
BSB50210
COURSE OVERVIEW
SEMESTER ONE
FASHION PROJECT MANAGEMENT
In first semester students will plan a fashion project, acting as the Project Manager to lead their team to a successful execution. In this semester students will learn and implement project management skills to plan, administer and monitor the project, managing budgets and resources and leading their team to inspire critical and creative thinking. After the project is executed students will then review the success of the project.
Mapped to the following units of competency:
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BSBPMG430 Undertake project work
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BSBOPS501 Manage business resources
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BSBFIN501 Manage budgets and financial plans
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BSBTWK503 Manage meetings
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BSBCRT511 Develop critical thinking in others
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BSBXCM501 Lead communication in the workplace
ETHICAL & SUSTAINABLE FASHION PRACTICES
As part of the project planning, students will consider the social, economic and environmental impact of the fashion industry and how they can implement ethical and sustainable practices to shape the future of the industry.
Mapped to the following units of competency:
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BSBSUS511 Develop workplace policies and procedures for sustainability
SEMESTERR TWO
FASHION ECOMMERCE
In second semester students will learn the skills to evaluate ecommerce models and strategies for use in the fashion industry. Students will design an ecommerce strategy for a fashion brand, including marketing, buying and online sales strategies.
Mapped to the following units of competency:
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BSBTEC501 Develop and implement ecommerce strategy
FASHION COMMUNICATIONS & DIGITAL MARKETING
Following the development of a fashion ecommerce site, students will then develop and apply their knowledge of fashion communications to identify and evaluate marketing opportunities. Students will create a responsive digital marketing strategy to promote the brand. Planning and evaluating the use of social media, creating digital and video content.
Mapped to the following units of competency:
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BSBMKG439 Develop and apply knowledge of the communications industry
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BSBMKG541 Identify and evaluate marketing opportunities
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SIRXMKT006 Develop a social media strategy
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BSBMKG555 Write persuasive copy
INTERNSHIP PROGRAM
Through our Internship Program, The Fashion Institute provides a pathway for students to gain hands on experience within the industry. This program paves the way for students to develop invaluable skills, which will open the doors to a fulfilling career in fashion.
All on campus students become part of our exclusive Internship program and our Careers Manager tailors each program to suit individual aspirations and career goals. This close collaboration ensures placements that are relevant to each student's unique interests and talents.
The Fashion Institute works with over 500 companies and has a reputation for consistently providing our internship partners with high calibre candidates and providing our students tailored work placement opportunities.
Online students have the option to upgrade their studies and add an additional Internship Package to their course to gain hands on experience.
INDUSTRY SUBJECTS
In addition to the Diploma of Business subjects, our students also complete our non-accredited Industry classes, taught by influential industry leaders.
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FASHION BRANDING
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FASHION BUYING
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CREATIVE PROJECT MANAGEMENT
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EVENT MANAGEMENT
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FASHION JOURNALISM
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FASHION MAGAZINES & MEDIA
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FASHION MARKETING
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INFLUENCER MARKETING
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MODEL & CELEBRITY MANAGEMENT
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ONLINE & SOCIAL MEDIA
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FASHION STYLING
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VISUAL MERCHANDISING
GUEST SPEAKERS & EXCURSIONS
Students will also get the opportunity to attend exclusive Guest Speaker sessions & Industry Excursions. Past events have included:
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Bec & Bridge
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DEPOP
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Edwina McCann (Editor-in-chief VOGUE)
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Elle Ferguson
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Jane Lu (Founder of SHOWPO)
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Jess Hatzis (Co-Founder of frank body)
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Justine Cullen (Editor In-Chief ELLE Magazine)
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Kellie Hush (former Editor In-Chief Harpers Bazaar
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Margaret Zhang
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Pip Edwards (Founder of P.E Nation)
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Samantha Wills
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Sass & Bide
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Style Me Romy
Please Note: Virtual Guest Speaker Sessions are only available to online students who have upgraded their studies with the additional Internship Package.
LOVE DIGITAL?
LIVE is designed as the perfect extracurricular experience. You'll learn how to master content marketing, creation & more.
SESSIONS
T1: CONTENT
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Content Ideation
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Content Mapping
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Content Strategy
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Branded Content
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Channel Planning
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Speakers Session
T2: CREATORS
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Influencer Strategy
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Briefing & Budgets
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Tracking & Performance
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Comms Production
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Personal Branding
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Speakers Session
T3: GRAPHICS
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Design Strategy
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Photoshop
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Indesign
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Social Content
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Email Marketing
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Speakers Session
T4: ROI
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Performance Metrics
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Acquisition
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Mastering Social
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Paid Social & SEO
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Reporting
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Speakers Session
