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BSB50215
DIPLOMA OF BUSINESS
FASHION COMMUNICATIONS & DIGITAL MARKETING
The BSB50215 Diploma of Business is suited to those seeking to develop their skills across a wide range of business functions within the fashion and lifestyle industry. This course has been designed to focus on the principles of Fashion Business including, Communications and Digital Marketing strategies.
This qualification is intended to lead to the following job roles:
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Fashion Publicist
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Event Manager
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Fashion Buyer
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Stylist
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Marketing Manager
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Fashion Journalist
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Social Media Manager
Please note our last intake for enrolment onto this qualification will be Feb 2021.
Semester One
SemesterTwo
INTRODUCTION TO FASHION DIGITAL MARKETING
You will be introduced to fashion digital marketing and how to identify and evaluate marketing opportunities to determine whether they can meet organisational objectives.
FASHION CRISIS MANAGEMENT
Coordinate, cultivate and apply a crisis management plan to a fashion scenario to minimise brand impact.
MEASUREMENT OF FASHION MARKETING ACTIVITIES
This final unit will enable you to identify, plan and promote a strategy to measure effectiveness of your fashion marketing activities using a range of fashion marketing metrics.
SOCIAL MEDIA MARKETING
Develop your skills and knowledge required to develop and manage complex digital marketing campaigns across social media platforms.
FASHION PROJECT MANAGEMENT
Develop a project plan and apply it to a fashion event. Including monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.
MEDIA PLANNING FOR THE FASHION INDUSTRY
Explore consumer demographics, target audiences and how to plan your marketing activities to successfully promote your brand, product or service.
FASHION JOURNALISM, CONTENT CREATION & FASHION BLOGGING
Equipping you with the skills to creatively write content for print publications, digital publications & media platforms.
INTRODUCTION TO FASHION PR
Learn how to research, analyse and apply knowledge within fashion public relations frameworks with due consideration to legal and ethical constraints and strategic fashion communications management planning.
INDUSTRY SUBJECTS
In addition to Diploma of Business subjects, our students also complete our non-accredited Industry classes, taught by influential industry leaders.
FASHION BRANDING
FASHION BUYING
EVENT MANAGEMENT
FASHION JOURNALISM
FASHION MAGAZINES & MEDIA
FASHION MARKETING
HOW TO START YOUR OWN BUSINESS
INFLUENCER MARKETING
MODEL & CELEBRITY MANAGEMENT
ONLINE & SOCIAL MEDIA
FASHION STYLING
VISUAL MERCHANDISING
GUEST SPEAKERS & EXCURSIONS
Students will also get the opportunity to attend exclusive Guest Speaker sessions & Industry Excursions. Past eventshave included:
EDWINA MCCANN (Editor-in-chief VOGUE )
PIP EDWARDS (Fonder of P.E Nation)
BEC & BRIDGE
JANE LU (Founder of SHOWPO)
JUSTINE CULLEN (Editor In-Chief ELLE Magazine)
MARGARET ZHANG
SAMANTHA WILLS
HERMES
SEAFOLLY HQ
SHOWPO HQ
VOGUE MAGAZINE
NAC MEDIA GROUP
THE ICONIC
SASS & BIDE HQ
* Please Note: Industry Classes & Excursions are not included in our online course - these are only available to on-campus students or with selected packages.