BSB50215

DIPLOMA OF BUSINESS

FASHION COMMUNICATIONS & DIGITAL MARKETING

The BSB50215 Diploma of Business is suited to those seeking to develop their skills across a wide range of business functions within the fashion and lifestyle industry. This course has been designed to focus on the principles of Fashion Business including, Communications and Digital Marketing strategies.

This qualification is intended to lead to the following job roles:

  • Fashion Publicist

  • Event Manager

  • Fashion Buyer

  • Stylist

  • Marketing Manager

  • Fashion Journalist

  • Social Media Manager

Please note our last intake for enrolment onto this qualification will be Feb 2021.

Semester One

SemesterTwo

INTRODUCTION TO FASHION DIGITAL MARKETING


You will be introduced to fashion digital marketing and how to identify and evaluate marketing opportunities to determine whether they can meet organisational objectives. BSBMKG501 Identify and evaluate marketing opportunities




FASHION CRISIS MANAGEMENT


Coordinate, cultivate and apply a crisis management plan to a fashion scenario to minimise brand impact. BSBPUB504 Implement crisis management plans




MEASUREMENT OF FASHION MARKETING ACTIVITIES


This final unit will enable you to identify, plan and promote a strategy to measure effectiveness of your fashion marketing activities using a range of fashion marketing metrics. BSBMKG522 Plan measurement of marketing activites




SOCIAL MEDIA MARKETING


Develop your skills and knowledge required to develop and manage complex digital marketing campaigns across social media platforms. BSBPUB502 Develop and manage complex public relations campaigns





FASHION PROJECT MANAGEMENT


Develop a project plan and apply it to a fashion event. Including monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. BSBPMG522 Undertake Project Work




MEDIA PLANNING FOR THE FASHION INDUSTRY


Explore consumer demographics, target audiences and how to plan your marketing activities to successfully promote your brand, product or service. BSBADV507 Develop a media plan




FASHION JOURNALISM, CONTENT CREATION & FASHION BLOGGING


Equipping you with the skills to creatively write content for print publications, digital publications & media platforms. BSBWRT501 Write persuasive copy




INTRODUCTION TO FASHION PR


Learn how to research, analyse and apply knowledge within fashion public relations frameworks with due consideration to legal and ethical constraints and strategic fashion communications management planning. BSBPUB401 Develop and apply knowledge of the public relations industry





INDUSTRY SUBJECTS

In addition to Diploma of Business subjects, our students also complete our non-accredited Industry classes, taught by influential industry leaders.

FASHION BRANDING

FASHION BUYING

EVENT MANAGEMENT

FASHION JOURNALISM

FASHION MAGAZINES & MEDIA

FASHION MARKETING

HOW TO START YOUR OWN BUSINESS

INFLUENCER MARKETING

MODEL & CELEBRITY MANAGEMENT

ONLINE & SOCIAL MEDIA

FASHION STYLING

VISUAL MERCHANDISING

GUEST SPEAKERS & EXCURSIONS

Students will also get the opportunity to attend exclusive Guest Speaker sessions & Industry Excursions. Past eventshave included:

EDWINA MCCANN (Editor-in-chief VOGUE )

PIP EDWARDS (Fonder of P.E Nation)

BEC & BRIDGE

JANE LU (Founder of SHOWPO)

 JUSTINE CULLEN (Editor In-Chief ELLE Magazine)

MARGARET ZHANG

SAMANTHA WILLS

HERMES

SEAFOLLY HQ

SHOWPO HQ

VOGUE MAGAZINE

NAC MEDIA GROUP

THE ICONIC

SASS & BIDE HQ

* Please Note: Industry Classes & Excursions are not included in our online course - these are only available to on-campus students or with selected packages.

ABN 17 146 752 418 | ACN 146 752 418

RTO No. 41064