Fashion Communications & Digital Marketing

The Fashion Institute offers a Nationally Recognised, BSB50215 Diploma of Business. The Diploma of Business in our most popular course and has been designed to equip learners with substantial experience in the fashion business sector.

The BSB50215 Diploma of Business is suited to those who are seeking to further develop their skills across a wide range of business functions, especially within the fashion, beauty and lifestyle sectors. Depending on careers goals and personal preferences learners now have the opportunity to choose either Fashion Communications or Digital Marketing as their focus for the second semester.

This qualification is intended to lead to the following job roles:

  • Fashion Publicist

  • Event Manager

  • Fashion Buyer

  • Stylist

  • Marketing Assistant

  • Fashion Journalist

  • Social Media Manager


February & July

  • The first step in the enrolment process is to arrange an appointment to visit the college and meet with the College Director. 

  • Please use our online booking system or alternatively email us if you wish to arrange an appointment. (Appointments usually last approx. 45 minutes).


  • The qualification is delivered over two 20-week semesters. (1 year)
  • Each week includes 10 hours (2 days) of face-to-face training, 4 hours industry classes, 10 hours of self study,  plus 7 hours (1 day) of workplace training,


  • Students will intern 1 day per week (Mon - Fri) throughout the duration of their course.

  • Students will also receive unlimited workplace training opportunites & event experience, including Mercedes Benz Fashion Week, David Jones & MYER Seasonal Shows.


  • Learners must be aged 16+ at the time of enrolment (Students under the age of 18 will need parent/guardian signed consent)

  • Learners must have completed Year 10 and hold a NSW Record of School Achievement or equivalent.

  • We are unfortunately unable to accept International Students onto this course.


For more information regarding course fees and payment plans please email or call 1300 FASHION.

The Fashion Institute Fee Provisions & Refunds


The first step in the enrolment process is to book an appointment to visit the college and meet with the College Director.

You can book online here.



Professionalism and industry development

BSBWOR501 Manage personal work priorities and professional development

This unit includes resume building, interview skills & professional communication skills, along with SMART plans & GOAL setting to get you planning ahead for a future in the fashion industry.

Fashion journalism, digital content creation and fashion blogging

BSBWRT501 Write persuasive copy

This unit equips with you the skills to creatively write content for print and digital publications & media platforms.

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Media planning for the fashion industry

BSBADV507 Develop a media plan

This unit explores consumer demographics, target audience and how to plan your marketing activities to successfully promote your brand, product or service.

Fashion project management

BSBPMG522 Undertake project work

This unit covers developing a project plan and applying it to a fashion event. It includes monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

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Introduction to the fashion public relations industry

BSBPUB401 Develop and apply knowledge of the public relations industry

In this unit you will learn how to research, analyse and apply knowledge within fashion public relations frameworks with due consideration to legal and ethical constraints and strategic fashion communications management planning.

Developing fashion public relations campaigns

BSBPUB402 Develop public relations campaigns

This unit you will develop and conduct a fashion public relations campaign and evaluate the campaign's effectiveness.

Developing and managing complex fashion public relations campaigns

BSBPUB502 Devleop and manage complex public relations campaigns

In this unit you will develop and implement a multifaceted and potentially ongoing complex fashion public relations campaign, building upon your knowledge and skills from the first two units.

Crisis management planning

BSBPUB504 Implement crisis management plans

In this unit you will be equipped with the skills and knowledge to coordinate, cultivate and apply a crisis management plan.

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Introduction to fashion digital marketing and marketing opportunities

BSBMKG501 Identify and evaluate marketing opportunties

In this unit you will be introduced to fashion digital marketing and how to identify and evaluate marketing opporttunities to determine whether they can meet organisational objectives.

Planning direct marketing activities for the fashion industry

BSBMKG508 Plan direct marketing activities

Following on from the previous unit, you will learn how to plan direct marketing activities and develop marketing plans to meet the objectives of the campaign and organisation.

Social media marketing

BSBPUB502 Develop and manage complex public relations campaigns

In this unit you will develop your skills and knowledge required to develop and manage complex digital marketing campaigns across social media platforms.

Planning measurement of fashion marketing activities

BSBMKG522 Plan meaursement of marketing activities

This final unit will enable you to identify, plan and promote a strategy to measure effectiveness of your fashion marketing activities using a range of fashion marketing metrics.

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ABN 17 146 752 418 | ACN 146 752 418

RTO No. 41064